The Purpose and Elements of Situation Analysis


situation analysis outline

The situation analysis is not an easy section to write and can take several months of research and planning. If you take the time to do it correctly, however, it can help differentiate your product or service in the marketplace. and outline their competitive strengths and weaknesses. A competitive analysis is an important part of your. A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process. It involves a systematic collection and study of health and demographic data, study findings and other contextual information in order to identify and understand the specific health issue to be. Chapter 4 The Situation Situational Analysis “Inquiry is fatal to certainty.” ~ Will Durant Situational Analysis S ituational analysis is the starting point for developing strategy. Before we can develop strategies for the future, however, we need to understand the present. Situational analysis is the.

Situation Analysis for Marketing Plans | Bizfluent

It involves a systematic collection and study situation analysis outline health and demographic data, study findings and other contextual information in order to identify and understand the specific health issue to be addressed. It examines the current status of the health issue as well as the social, economic, political and health context in which the health issue situation analysis outline and establishes the vision for the SBCC program.

A complete situation analysis gathers information on four areas:. It establishes a clear, detailed and realistic picture of the opportunities, resources, challenges and barriers regarding a particular health issue or behavior.

The quality of the situation analysis will affect the success of the entire SBCC effort. A small, focused team should conduct the situation analysis. Throughout situation analysis outline data collection process, team members should also consider how to engage stakeholders including opinion leaders, service providers, policy makers, partners, and potential beneficiaries.

Ways to obtain stakeholder input include in-depth interviewssituation analysis outline, focus group discussionscommunity dialogue, small group meetings, taskforce engagement or participatory stakeholder workshops, situation analysis outline. A situation analysis should be conducted at the beginning of a program or project, before developing an SBCC strategy. It is part of the inquiry phase of the P-Process.

Completing a situation analysis can take up to two weeks. Consider the size of the project, scope of the literature review, how much data is available and easily accessible, and whether additional stakeholder or audience input is needed.

Allow for additional time if formative research is needed to fill in any gaps that may exist in the literature. The steps below will help to identify the problem and establish the vision for the SBCC intervention. Please note this how-to guide should be followed along with an audience analysis and a program analysis to obtain the full picture required for a successful SBCC strategy.

For many health programs or strategies, the health issue is identified at the outset, such as when a funder releases a request for proposals for a child health project or when a government ministry requests specific technical assistance for HIV prevention programs. At other times, it may be necessary for an organization itself to identify the broad health issue that needs to be addressed in a particular geographic area, situation analysis outline.

To do so, review existing health and demographic data, survey results, study findings and any other available data to identify the priority health issue. Throughout the review, pay attention to the following types of information:. Successful SBCC strategies focus on one specific issue at a time. Addressing too many issues or too general an issue, such as overall reproductive health, can be confusing.

To help focus the situation analysis, situation analysis outline, develop a focused problem statement, such as:. This problem statement names the health issue family planning and indicates who is affected newly married coupleswhere Zed district and, if known, the extent of the problem a high amount. A well-written problem statement has the added benefit of providing specific search terms to use in collecting documents for the desk review see Step 4. To develop a problem statement, it may be helpful to first have all of the team members state the problem in their own words.

A vision provides a picture of what the situation will look like when the SBCC effort is completely successful and will anchor the SBCC intervention by stating what the program hopes to influence. A good vision statement provides direction, communicates enthusiasm and fosters situation analysis outline and dedication. A good vision should:. To guide the team during the initial data collection and analysis, draft a provisional vision statement, which will later be shared with stakeholders to create a shared vision for the SBCC effort.

One approach to developing the vision follows: each team member individually imagines the future she wants to see and draws that image on a paper. Team members share the pictures with each other and discuss similarities and differences. The team agrees on the elements that inspire them, adding new elements that arise from the discussion, and draws a new picture that represents the vision of the entire team.

The team then translates the picture into words to create a vision statement. The vision should be written in the present tense and then tested to make sure it meets the criteria of a good vision listed above.

Once the team has conducted an initial situation analysis, the provisional vision will be shared with stakeholders involved in the SBCC strategy design process and agreed upon.

This can be done through a stakeholder workshop or informal meetings where stakeholders provide feedback and suggest changes to the provisional vision statement. The resulting shared vision statement should clarify what is important for all stakeholders and guide the situation analysis outline design and development process. To better understand the health issue and to address the problem, the team needs to conduct a desk or literature review.

To start this process, review the vision and problem statements and situation analysis outline them up into concepts, situation analysis outline. Develop a list of keywords situation analysis outline to those concepts. Brainstorm additional synonyms and related keywords for each concept, situation analysis outline. These keywords will be the search terms used to find relevant literature.

Determine how many studies and how comprehensive the review should be. Decide whether the review will include only peer review literature or situation analysis outline expand into grey literature, situation analysis outline.

Look for information on:. Look for both national and local data using online searches, local library resources, and partner resources. Good sources include:. Focus only on information that will help the project team address the problem and avoid including information that is not as relevant for SBCC.

While reviewing the data, organize the studies that contain information on potential audiences for SBCC interventions. Some studies provide information on what people think, feel and do about the health problem, what influences their behavior and the communication channels they use. A desk review is complete when no new information is discovered and the articles introduce similar arguments, methodologies, findings, authors and studies.

Write a list of questions that are not adequately answered in the available data and questions that arise from the data. For example, the team may need additional information on local practices or beliefs about the health issue. These are gaps that stakeholders might be able to address during a stakeholder workshop. Look closely at the information collected.

Determine the commonalities and conflicts among the studies. Decide if the information is valid and important in addressing the health issue. A good way to summarize the findings is to write a situation analysis report, which can be shared with the situation analysis outline project team and relevant stakeholders. Focus group discussions and in-depth situation analysis outline with members of potential audiences can help fill any information gaps that remain after the desk review.

One way to fill gaps is to hold a stakeholder workshop. Other ways to fill gaps include holding in-depth interviews and focus groups with key informants or potential audience members; and conducting facility surveys health, social service, situation analysis outline, religious or other facilities, situation analysis outline.

Audience-Focused Literature Review Template, situation analysis outline. Situation analysis outline Used Databases for Literature Reviews. Conducting Literature Reviews and Finding Information. Understanding the Situation: Practitioner's Handbook. Print PDF. SBC How-to Guides are short guides that provide step-by-step instructions on how to perform core social and behavior change situation analysis outline. From formative research through monitoring and evaluation, these guides cover each step of the SBC process, offer useful hints, and include important resources and references, situation analysis outline.

Skip to main content. Follow us on Twitter! Search form Search. How-to Guide. A complete situation analysis gathers information on four areas: The problem, its severity and its causes. The people affected by the problem potential audiences. The broad context in which the problem exists. Factors inhibiting or facilitating behavior change.

Why Conduct a Situation Analysis? Who Should Conduct a Situation Analysis? Estimated Time Needed Completing a situation analysis can take up to two weeks. After completing the activities in the situation analysis guide, the team will: Know the vision of the program. Understand the current situation extent and severity of the health issue.

Understand the broad context in which the health issue exists. Steps Step 1: Identify the Health Issue. Step 2: Develop a Problem Statement. Step 3: Draft a Shared Vision.

A good vision should: Be Ambitious - go beyond what is thought likely in the near term. Be Inspiring and Motivating - call to mind a situation analysis outline image that triggers emotion and excitement, creates enthusiasm and poses a challenge.

Look at the big picture - give everyone a larger sense of purpose. Step 4: Conduct a Desk Review, situation analysis outline. Step 5: Decide the Scope of the Review. Step 6: Identify the Relevant Information.

Step 7: Review and Organize the Data. Step 8: Analyze the Data and Summarize the Findings. Step 9: Fill the Existing Gaps. UN Women. World Health Organization. Language of Resource:. Resources References. Privacy policy Ask a question.


Situation analysis - Wikipedia


situation analysis outline


Situation analysis refers to a collection of methods that managers use to analyze an organization's internal and external environment to understand the organization's capabilities, customers, and business environment. The situation analysis consists of several methods of analysis: The 5Cs Analysis, SWOT analysis and Porter five forces analysis. Chapter 4 The Situation Situational Analysis “Inquiry is fatal to certainty.” ~ Will Durant Situational Analysis S ituational analysis is the starting point for developing strategy. Before we can develop strategies for the future, however, we need to understand the present. Situational analysis is the. Jun 05,  · Situational Analysis in Marketing: Examples, Definition & Format document the good and bad of your current situation. In SWOT analysis, the first row (strengths and weaknesses) has an .